AI Insights · Timothy · July 2025
Top 5 Beauty Retail Apps on iOS in the Netherlands: Q2 2025
Explore the performance of the top beauty retail apps in the Netherlands on iOS during Q2 2025, featuring download and active user trends.
The second quarter of 2025 showcased dynamic trends for the top beauty retail apps on iOS in the Netherlands. According to data from Sensor Tower, these apps experienced varying patterns in downloads and active user engagement.
Etos maintained a consistent download rate, peaking at around 3.7K in late April. Weekly active users saw an increase, reaching approximately 40.8K in mid-June, indicating strong user retention.
Parfumerie Douglas experienced fluctuations in downloads, with a significant spike to 8.6K in mid-June. Active users remained steady, ranging from 28.5K to 35.7K throughout the quarter.
Rituals Home & Body Cosmetics had a notable surge in downloads, reaching 10.4K in early June. The app's active user base grew consistently, peaking at 29K in mid-June, reflecting increased user engagement.
Mein dm showed a downward trend in downloads, with numbers dropping to about 1.2K by the end of June. However, active users increased from 11.3K to 17.5K, suggesting deeper engagement with existing users.
ICI PARIS XL – Beauty maintained a stable download rate, with a slight peak of 1.9K in late May. The app's active user count rose steadily, reaching nearly 14.9K by the end of the quarter.
These insights from Sensor Tower highlight the evolving landscape of beauty retail apps in the Netherlands, with more detailed analytics available on their platform.
